How to Change Your Etsy Shop Name?

When opening an Etsy store, the name of your business is one of its essential components. It's the first thing customers see when they find your shop, setting the tone for how they perceive you. But what if you're not satisfied with your current name? How to change your Etsy shop name? The good news is that it doesn't take much time or effort to make this change, so let's go over everything you need to know.

What to Expect When You Change the Etsy Store's Name

Before we get to the actual steps you need to take to change your Etsy shop name, let's first have a look at what this change entails. Regardless of your reasons for this change, you should know that it can cause a bit of confusion for your customers. They won't be automatically notified about the new name. In fact, when they don't find you under your old one, they might assume you closed your Etsy shop, losing potential sales as a result.

Luckily, this can be prevented easily. You just need to notify customers of the name change. This can easily be done through social media channels or via an email campaign. One more thing you need to know is that changing the shop's name also changes its URL. This is especially important if there are backlinks leading to your website. 

How Many Times Can I Change My Etsy Shop Name? 

Before you actually open your store, you are free to change the name as many times as you like. However, once the shop goes live, you're limited when it comes to the number of changes. You can only change the name five times. In the unlikely case you want to change the name for the sixth time, you will need to reach out to Etsy Support and file a request with them. If they approve it, you will be able to make the change one more time. 

Are There Any Rules Regarding Etsy Shop Name Availability?

You must consider the possibility that the name you want for your store might not be available. It's not just that you can't use the names currently taken by other stores. If another seller has used the particular name before, or you've used it before and now want it back, Etsy won't allow it. 

This is especially important to consider when you're not 100% sure about the name change. If you go through with it and want to return to the original name, you won't be able to do it due to Etsy's rules. Even when the shop with the original name is closed, you can't open another one with the name that's been used before. This is why some unavailable names don't show up in searches – they belong to closed stores.

Are There Any Restrictions Regarding the Shop Names?

When you're typing in your new shop name, you have to be aware of several restrictions that the platform imposes on its sellers. The names must be short – you need to keep them under 20 characters. You can't use spaces or punctuation. If you want to tell apart separate words, use capital letters. Etsy also states that sellers can't use names that infringe on somebody's intellectual property. 

Here's How to Change Your Etsy Shop Name in a Few Steps

Now that you know what to expect regarding the name change, let's finally answer the burning question: How to change my shop name on Etsy? The sooner you change it, the sooner you'll get back to selling on Etsy! The process is quite simple. All it takes is a few steps – here's what you need to do: 

• Log in to your Etsy account, 
• Click on Shop Manager, 
• Select Settings, 
• Find Info & Appearance and select it,
• Find Shop name,
• Next to Shop name, click on the Change button,
• Type your new shop name and click save,
• If the name is available, you'll be able to update your shop. 

Tips for Choosing the Right Name for Your Shop 

The name is crucial for a small business. You have to make it clear and memorable. It has to be original and reflect your shop's style and your personality as a seller. When a customer reads it, they should have a general idea of what your business is about. 

There's one common trick that can help you if you're doing too well coming up with potential names. Use a descriptive word – something that describes either your products or a vibe you want to project. You can also insert the founder's name. This is quite common on Etsy. If you can, use this simple SEO trick – include a keyword in the shop's name.

Consider How the Name Will Fare in the Future

Keep your future business plans in mind when selecting the name. What do we mean by that? Just think about your long-term goals, and make sure that the new name doesn't limit you in any way. For example, if you're selling women's clothing but want to someday branch out to kids' clothes, don't choose a name that's too specific for women's clothes. 

Don't Limit Yourself to Etsy – Post on Other Marketplaces as Well

With a bit of dedication, we know you'll eventually find success on Etsy. Yet, this multi-vendor marketplace platform isn't the only place where you can successfully sell online. There are other marketplaces where you can polish your reseller skills. Don't worry about being overwhelmed by the amount of work it takes to post on multiple online selling platforms. 

Zipsale, our excellent multichannel listing software, is designed to make the reseller's work effortless. It helps you manage multiple inventories and dozens of listings across several online marketplaces, ensuring you enjoy the results of your reselling work. Sign up today and see for yourself what this software for selling online has to offer.