5 tips to help your ecommerce business
Sell, sell, sell! That’s what you want to do, and of course it’s why you went into business. Whether they’re second-hand items, homemade crafts to sell, or items bought to be sold for a profit, choosing an online business to sell goods is a lucrative opportunity to make money. However, there are a few things you need to get right in order for your business to be a success.
Of course, you need the right product for a market that shows a demand. Your pricing needs to be spot on, and if people don’t know about your business or can’t find your products online, you’ll be missing out on important sales opportunities.
Add these strategies to an online marketplace manager like Zipsale, and you should be well on your way to a successful online sales business.
Perfect Product - Bestselling Products online
Ideally, you want to choose a market where there is not too much competition for you and your business. Competition can be good, but you don’t want to be drowned out by a swamped marketplace.
The bestselling products online are generally created or sourced for their unique, quality characteristics. Keep this in mind and you’ll be off to a good start when looking for products to sell online. Find a product range that is interesting, useful, and unique, with a wow factor, and you should have no problem with sales.
Everyone loves a good deal! Entice your customers to make purchases with ‘’not to be missed specials’’ or reduced rates on complimentary items. Ensure that you are aware of what your competitors are offering and at what price. The last thing you want to do is price yourself out of the market or offer items at a price that is way below your competition’s.
Sell more online by testing it out and finding your niche pricing bracket and pricing strategy. As with your marketing plan, it’s all about test, test, test, and amend.
Promote an online business - Getting the word out
It’s time to promote your online business and that means getting the word out. If your prospective customers are in the dark about what your online business offers, there is no way you’ll be making sales. And of course, one of the reasons you chose to offer your products online, was for the convenience of online promotions and marketing.
If you’re wondering how to get referrals for your online business, and that could be a whole article on its own, the best and simplest way to find out is to simply google that question. You should also use social media as much as possible to promote your brand and products. There is a whole world of specific tools that you can use across Facebook, Instagram, Tik Tok, and more.
You should create a brand personality and ‘live on social media’ to promote your products at every opportunity. Engage with your customers and spread the word with pride and conviction.
The best source of customers is actually your past and present customers. Make sure you look after them like gold. Ensure your shipping is as quick and as convenient as possible without being too expensive.
If you make a promise on a delivery date, make sure that you deliver before, or on time, every time. This is one way to ensure repeat business.
How to get referrals and testimonials
As mentioned before, your past and present customers should be your most important, as they are able to spread the word for you by word of mouth. Ask them for testimonials and ask them to review you on social channels, as well as platforms like Trust Pilot, Yelp, Which?, Google My Business and more.
Your customers will trust your business and its products more if they hear the truth from other people who have been there and done that!
We have a final bonus tip for you which will help you manage your listings across various marketplaces.
Signup with a Zipsale account, and you will be able to easily manage your products, pricing, inventory and more, in once central online location across various online marketplaces! Best of luck with your online business and we hope to see you registered with Zipsale soon!