How to Increase Sales on Etsy?
There's a lot of work that goes into creating a successful shop. Whether you're just starting on Etsy or looking for ways to improve your shop and make it a main source of income, you have to approach selling on this platform wisely. So, how to increase sales on Etsy? We've prepared some efficient tips to help you out – let's get started!
How to Increase Sales on Etsy? Study the Platform as Much as You Can
How to increase your sales on Etsy and keep them on a high level continuously? There are dozens of ways to achieve this, but not all tactics will work the same for everybody. That's why doing your research on Etsy is so important. The more you understand how to navigate this online marketplace platform, the easier it will be to build a successful Etsy shop. Before we get to our useful tips, take a look at the video below for examples of Etsy shops and ideas that could boost your sales.
Curate Your Listings Carefully – Their Quality Is Crucial
One of the most important tips for those trying to figure out how to increase sales on an Etsy shop is to pay attention to their listings. How you present your product with photos and a description is crucial - maybe even more important than how you price it. Did you know that 90% of Etsy shoppers consider the quality of photos extremely or very important to their purchasing decision?
Great photos are what's going to sell your product on Etsy. The better you present it, the easier you'll convince someone to buy it. Good lighting and showing the item from different angles is key. When it comes to clothes, it's wise to show the piece of clothing when it's worn.
The description shouldn't be too short but also not too long to make the reader bored and give up on your Etsy shop. You should provide information on the material, size, color, care instructions, and any other relevant features (depending on the type of product you're selling). Bonus tip - use bullet points to make the description more visually appealing to the reader.
Don't Overlook Quantity – Add as Many Listings as You Can
This might sound too simple, but it's certainly efficient. Try to post as many listings as you can manage. It's quite logical – you will increase your chances of selling an item. For example, try to post at least ten Etsy listings per week, as that's a good average. If you have several variations of one item, post all of them separately instead of offering them under one listing.
Implement SEO Practices to Gain Visibility
Search engine optimization is necessary, regardless of which of the best online selling platforms you are posting on. It's a simple yet effective way to boost your visibility on Etsy and make it easier for potential buyers to find your shop. While there are many SEO practices out there, the main thing for an online reseller is to implement the right keywords into their listings.
The goal is to add keywords that your target audience would most likely type into the search bar when looking for a product like yours. You can add them to descriptions, product titles, and tags. To find out which keywords will hit the spot, you will need to do keyword research. The simplest way to do this is by using the autocomplete feature on Etsy's search bar – look what comes up when you write the type of your product into the search bar.
Use Bundling, Sales, and Promotions to Your Advantage
You can boost sales on Etsy by offering bundles to your customers. Bundling means offering several items together at a discounted price compared to the cost of purchasing them separately. This gives buyers an impression that they're getting more value for their money while allowing sellers to finally sell items that may have been in their inventory for a while. It's a win-win!
Offering promotions or sales at your Etsy shop from time to time can also help you boost the number of purchases quickly and can even help you gain new customers. Just make sure to note that the deal you're offering is for a limited time only, as this creates a sense of urgency and gives a buyer an incentive to purchase.
However, it's crucial to mention that you shouldn't offer promotions too often. If your customers catch onto that, they will simply be waiting for a promotion instead of purchasing items for the full price, and you will be losing money in the long run.
Increase Your Chances of Selling an Item by Crossposting It on Different Marketplace Platforms
Those who wish to increase their visibility should definitely post on more than one multi-vendor marketplace platform. Etsy is great, but there are also a few other excellent online selling platforms. If the question is how to manage all those listings, the answer lies in a crossposting tool called Zipsale. Our easy-to-use and highly effective crosslisting software will make managing multiple inventories a breeze. Sign up today and experience crosslisting in all its glory – we're sure you will be happy with the results!
