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How to Sell on Etsy Successfully

With 93.9 million active buyers, Etsy is one of the biggest online selling platforms. Users can find anything from clothing and shoes to jewelry and accessories on the site. It's heaven for sellers who want to open their store. But, without tips on how to sell on Etsy successfully, your listings won't get noticed at all. We've come to your rescue with the best tips for selling online to help you launch your store into victory! Let's discuss the details.

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If you want to know how to successfully sell things on Etsy, read our in-depth blog

First of All, Start Selling Something People Want to Buy

Online sellers who make an effort to offer customers unique as well as popular items always hit the jackpot. People turn to Etsy to find one-of-a-kind, vintage, and homemade items that can rarely be purchased on other websites. That doesn't mean that one cannot have a successful e-commerce business by simply reselling used clothes. However, if you want to create a brand and attract loyal customers, you need to stand out!

What Items Sell Best on Etsy? Find the Product You Want to Invest in and Calculate Your Fees

Before you start reselling, check out what the best-selling items on this platform are. A bit of research would give you ideas on what products to include in your inventory. Don't forget to estimate profits using free calculators when you select items you'll be reselling. Among the products that are popular on the multi-vendor marketplace platform are:

  • Stickers,
  • Jewelry,
  • Accessories like phone cases, handbags, eyelashes, and wallets,
  • Party supplies like cake decorations, playlists, and T-shirts,
  • Home goods,
  • Art,
  • Sustainable gifts,
  • Collectible items,
  • Clothing.

After deciding what category you would devote your store to, it's vital to find a niche within the category so you can offer something unique as well as make an easy profit. For instance, you might resell just phone cases with images of different cities or you can only resell clothes with funny logos. We're just giving you ideas on how to sell successfully on Etsy with a great name, but ultimately it's entirely up to you.

Woman taking a picture of a shirt
Chose to resell something inspiring on one of the best online-selling platforms

The Name Represents the Brand - Be Careful When Naming Your Store

When a buyer sees the name of the store, they must be interested to find out more. The difference between having someone click on the shop name and continue scrolling is a good first impression. So, create a new name that is memorable, outstanding, and easy to remember. 

The platform allows you to use up to 20 characters for your name, and there is an option of changing it in the future; however, it's best to avoid this since buyers might forget about you. The alternative is always to create more than one store if you want to experiment with new names and products.

Person writing on a blank piece of paper
Ensure that buyers can easily find the store when they start typing in the search bar

How to Create an Exceptional Etsy Shop Name and Test It Out?

During the process of name-creation for the online store, brainstorm for some time and write a list of possible options. You can opt for abstract ideas that have some connection to what you are reselling, but then again, you won't make a mistake by using descriptive names like "Handmade Jewelry by Kat" or something similar if you are figuring out how to sell art on Etsy successfully. Feel free to test the name by asking yourself questions such as:

  • Is the name easy to read and spell?
  • Does it look great on a business card?
  • Are there shops with the same name already on the platform?
  • Does it have a different meaning in another language?

If You Want to Know How to Sell on Etsy Successfully, Optimize Your Shop

The shop's profile will tell the buyers all about you and your policies. It's essential that the profile is well-thought-out and made to look professional with clear photos and great videos. A reputable seller needs to make an effort that the profile is attractive and informative.

Optimize the profile by using keywords. Search for the shop's title in the search bar and place a cover photo on the profile. Use the store announcement to share your story and highlight upcoming sales, promotions, and discounts. Invest time and effort into taking professional-looking photos of your products. Use good lighting, clear backgrounds, and multiple angles to give customers a better understanding of your items.

Positive reviews and ratings are crucial for building trust with potential buyers. Encourage satisfied buyers to leave reviews by providing exceptional customer service and following up with them after a purchase.

For more great tips to help you with profile and listing optimization, check out the video below.

Be Clear About Your Shop Policy and Don’t Mislead the Customers

Successful Etsy store owners make an effort to keep their customers updated on all the policy details. When the transactions are smooth and effortless, the customers will begin to trust you and start returning for more products. Included in the description of the store should be details about payments, shipping, returns, and exchanges.

Write in clear and simple language so that the buyers can easily understand the entire process. Don't forget to quickly answer any questions the buyers may have before purchasing the item.

Woman using a laptop
Among the tips on how to successfully sell on Etsy is having a simple store policy

And Now We Can Share With You One of the Best Tips - Utilize a Great Crosslisting Tool to Increase Sales

Everything is easier when you can reach a lot more buyers than ever before. If one product doesn't get sold on Etsy with software for selling online, it might find the right buyer on Shopify, for instance. This is the main perk of the crossposting app. With just a few clicks, cross-listing software can list your Etsy products on multiple marketplaces, increasing your chances of making sales via your e-commerce business

Secondly, crossposting software simplifies inventory management. It synchronizes your product listings, stock levels, and pricing ensuring consistency. Also, multichannel listing software enables efficient order management. Without further ado, register with Zipsale, the best online-selling software, and get on the path to guaranteed success!

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