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A Quick Guide on How to Sell With Shopify

If you're an entrepreneur that wants to start to sell with Shopify, you are not alone. As the online shopping market rapidly grows, the number of stores available to customers grows exponentially, too. Shopify is a very popular eCommerce website built to help entrepreneurs create a store with ease. That's why setting up your shopping spot on this marketplace platform is a great decision.

Before You Sell With Shopify, Learn a Few Basics About This Online Marketplace Platform

For some time now, Shopify has been considered one of the best online selling platforms with integrated shopping cart software. If you haven't stumbled upon it before, it's an all-inclusive hosting platform that enables users to create their own online stores. It offers everything you may need - from hosting to managing the orders and all the other bits that will prepare you to start selling online within a couple of hours.

It has gained popularity first and foremost because of its simple interface, but the costs are appealing, too. Their pricing depends on the plans you choose and can range from £22 to £230 per month. You won't be offered to sign any contracts or pay fees for transactions, but you will be paying for an external payment gateway. If you decide to use a one-year or two-year subscription plan, you can save up to 10% or 20% on costs, respectively.

You can choose a plan that's most suitable for your enterprise

Which eCommerce Business Should Use It?

Many businesses can choose to sell online with Shopify because it's cost-effective and really simple to use. Setting up a store on it may just be one of the best tips for e-commerce business owners who are just starting up. But besides new entrepreneurs and startups, this multi-vendor marketplace platform can also be used by larger brands. Here's who should use it: 

  • New business owners who are just starting to venture into the world of eCommerce. Because there are no web development skills required, you can finish uploading a product in minutes and customize your pages in an instant.
  • Already established small to medium-sized enterprises. Since this website offers a variety of third-party integrations, you can add different features that will improve your website.
  • eCommerce owners on a tighter budget. This website is cost-effective and offers several handy features starting at £22, like full-time support, staff accounts, features for order creation, an integrated blog, and many other cool solutions.
  • Large popular brands. Even well-known enterprises can benefit from sales on multiple platforms and creating a store on this marketplace. However, they have a better option than newcomers to the site - Shopify Plus. It comes with more dedicated support and advanced features.

Set Up Your Store and Start Selling Your Product

Shopify's interface has made it easy for beginners and advanced users to create their own stores and start selling. However, this process consists of many steps you will have to go through before you click and launch the shop. Be thorough, and don't skip any of the steps so you can start on the right foot.

Make a Marketing Plan for Your Shopify Store

Like with any other beginning, you should make a step-by-step plan. Consider the marketing strategy in order to help the growth of your business and drive the sales up, but also pay attention to the display of the products presented online. Figure out the target audience - will marketing be directed toward a wider range or niche? Think about the payment options you will accept, the shipping, and will you be able to sell your products internationally. 

You Need to Consider How You’ll Source Your Products

By this point, you either have to select a product you'll be offering, or you're sure what kind of goods your shop will handle. In this step, it's important to find an affordable supplier or manufacturer because that will be the key to successful sales. If you are thorough in your research, you might even find a manufacturer or a supplier that will offer you a free trial period for their services or free samples of products.

Conduct a Market Research and Come Up With a Name and Logo for the Business

One of the key elements of the success of eCommerce is knowing the market and target audience. If you don't have any experience in doing analytics, hire a professional that will help you understand the needs and wants of your target group.

If you're building your brand from scratch, you should think of a name that your customers can easily remember but that also sums up the essence of your business. As soon as you come up with a name, find a graphic designer to work on your logo.

One of the Best Ways to Begin Is to Start With a Test Purchase

Shopify’s Bogus Gateway will allow you to simulate a transaction through your shop. This will allow you to do a test run before everything goes live and intercept any potential issues. This way, you'll check if your setting is correct, that the checkout is properly optimized, and see if the post-sales emails are working.

The following video explains how to set up PayPal in your Shopify store.

In the End, Include These Best Tips to Sell Successfully

According to Insider Intelligence, mCommerce is expected to grow at a 25% annual rate until 2024. So, to expand even further and draw more customers, make sure your online store is mobile-friendly. However, we highly recommend you grow your enterprise and gain a new customer base by using software for selling online. Zipsale crosslisting software is one of the best free online selling tools out there that allows you to post and monitor your products on several online selling platforms. 

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