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What Is a Reseller?

So, what is a reseller? Well, the simplest answer is that they represent a link between the buyers and the manufacturers. Their main objective is to sell products for profit and distribute merchandise as well as identify what the consumer preferences are. On a multi-vendor marketplace platform, resellers can resell second-hand items and make a significant profit. However, a lot goes into the reseller's job, and if you'd like to become one, follow our instructions.

A woman using a laptop
If you want to start your own e-commerce business, learn about the reseller's job

What Is a Reseller? Learn the Definition

A reseller can be either an individual or a business that buys products or services from a wholesaler, distributor, or manufacturer and then resells the products or services to other businesses or customers at a markup. Therefore the most clear reseller definition is that it is an intermediary between the supplier and the end buyer.

Generally, they operate in different industries, such as technology, e-commerce, and retail as well as distribution. Since they can buy products in bulk, they usually pay discounted prices, meaning that when they add value to the product through branding and packaging, they can sell them at a higher price. These types of sellers can operate through:

  • Online selling platforms,
  • Physical stores,
  • A combination of both.

In this blog, we will focus on online resellers who are taking the realm of the Internet by storm and proving that a significant profit can be made online.

A woman shopping online
If you're new to reselling, seek valuable information online before opening a store

What Benefits Do Online Resellers Enjoy?

Numerous people from different backgrounds are venturing into the world of internet sales and reselling. Projections suggest that by 2026, online selling will represent nearly 25 percent of the overall worldwide retail sales, according to data from Statista's website. So, what are resellers having at their disposal? Well, reselling has become a very convenient model of making money due to the many benefits one can enjoy. Some of these advantages include:

  • Flexibility: The opportunity to freely choose which items you will sell and how your online store will operate is incredible for people who are looking for additional ways of making money. Also, you can decide when you'll create new listings and when you will complete orders. The perk of doing everything from the comfort of your home is another benefit that provides you with extra freedom.
  • Access to various online marketplace platforms: Whichever type of product or service you decide to resell, there is at least one online marketplace that has the category that offers that. People can choose between the best online selling platforms in the UK such as Depop, Etsy, eBay, Vinted, and Shopify. Each one has a large customer base.
  •  An e-commerce business can quickly grow: If you establish a good relationship with your supplier and do everything in your power to correctly promote your listings with the use of a crossposting app, the online world will allow your e-commerce reselling company to increase sales in record time.

These perks make it seem like it's very easy to become a successful seller, but the truth of the matter is that effort and creativity are still required to gain the trust of a large number of customers. Don't underestimate the fact that it is still a job, but now you are the company.

A laptop on a table
You'll be free to conduct the business transactions according to your preferences

What Does It Take to Become a Reseller and Start Your Own Reselling Business?

Do you want to know exactly how to become an online reseller? We have the best tips to set you up for success on every multi-vendor marketplace platform. There are only four key steps that are necessary for any future seller to get it right. Let's dive into the instructions.

Identify What Your Products Will Be Featured In Your Store

Sit down, take a piece of paper, and start brainstorming. What product would be most profitable for sale? Can you picture yourself as a clothing reseller? Would you be more interested in the resale of shoes and sneakers?

The fact that is noteworthy to mention is that the two major second-hand online marketplaces, eBay and Etsy, earn billions of dollars every year from reselling. According to the Vendoo website, eBay's net revenue surpasses 10 billion dollars, while in 2020, Etsy reported 1.7 billion dollars in total revenue.

We recommend researching some of these marketplaces and figuring out what the most purchased products are and how resellers market their listings. Here is a video that will help people who want to sell handmade products.

A New Reseller Needs to Find a Way to Source the Items

Once you know what you'll be selling, you need to figure out how to source the products or find materials to make the items. There are a few options. For example, you can find everything online from wholesalers and manufacturers. Another option is to go to the local second-hand shops and pour through different items. The last option is to find a supplier with whom you can establish a relationship and who will provide you with the necessary items in bulk. After obtaining the items, try to decide on the pricing.

A woman standing in front of clothes
You can always find items that are dirt cheap or free at yard sales and garage sales

Start Reselling and Marketing the Business on One Online Marketplace Platform

Choosing the right marketplace platform will depend on the type of product you'll be selling. Once you start your store, start posting listings and it's better to use marketing strategies to approach your buyers and not just wait for someone to buy it. 

For instance, you can use search engine optimization and other social media platforms such as Instagram and Pinterest to draw attention. Open a Youtube channel about selling as well. Don't forget the importance of building an authentic connection with the buyers through comments and direct messages. Be very adamant about correctly shipping all the items.

Invest in a Cross-Listing Software

The sure way to succeed in the online selling industry is with the help of crossposting software. The main advantage of online selling tools is that once an online store gets recognized by buyers and the listings start drawing attention, the e-commerce business owner can take everything up a notch by promoting the listings on several platforms at the same time. The selling software is designed to provide you with a presence on multiple platforms at the same time.

A tiny shopping cart with money
Finding the right crossposting tool is essential for a new e-commerce business to flourish 

Resellers Should Choose Zipsale - The Best Software for Selling Online and Getting Products Sold

Do you need software to sell on both eBay and Depop? Well, you're in luck since Zipsale is designed to sell across multiple platforms such as Shopify, Facebook Marketplace, Depop, Etsy, eBay, and Vinted. It is an incredible multichannel listing software that will enable you to relax while it keeps track of sales and orders. One of the main benefits which makes a lot of sellers improve their business is one inventory where all listings are included, so you can have a clear overview. Feel free to visit our website, register with Zipsale and become the top online reseller!

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