Top 5 tips on how to sell successfully on Depop | Zipsale

Launched in 2011, peer-to-peer shopping app, Depop, has now conquered hearts of over 30 million users worldwide. The sustainable fashion marketplace, most popular amongst 14-24 years olds, has been growing exponentially attracting more and more fashion lovers. The sellers are eager to earn by upcycling their preloved items, exchanging their unwanted items for long-desired pieces, or simply to browse through the feeds to get some fashion inspiration. Known for its 'social media' feel, Depop, makes it irresistible for buyers to keep checking and scrolling the platform hundreds of times a day, enabling the most skilled sellers on the platform to turn their virtual shops into real money-making businesses. How? Check out our top 5 tips on how to successfully sell on Depop.

Depop is now on Zipsale

You’ll now be able to sell your items on Depop, along with other platforms, by listing them on Zipsale.

Aesthetics are everything!

Photos are the heart of Depop. You might say you know it all and have read numerous guides on how to take best shots, but this is by far one of the most comprehensive ones out there! What’s more important than well lit photographs with good composition? The interplay between an item picture as well its neighbors in your shop profile — buyers love a consistent aesthetic or theme for their shopping experience.

NB: Did you know there are also some great free background removing apps? Background Eraser, Cut Me In and TouchRetouch to name a few.

Make it your own! 

You can be a designer, entrepreneur and marketer all in one with Depop. Create your unique identity through the app’s personalization tools! Think about how you want people to perceive your shop — what is it telling them? What kind of aspirational message does this send for other designers or entrepreneurs who might get an idea while looking at yours (and why should they copy YOU)?

This is where the real magic happens! Depop has introduced a whole bunch of new features to help you get your shop noticed. How about connecting it with all those social media channels and giving people what they really want — more personalisation?

Link your Depop shop with Pinterest, TikTok and Instagram, where you can strategically promote your Depop shop. Create mood boards, record promotional videos, or share your new products in your stories regularly to give the best exposure. According to Depop, linking your Instagram account to Depop can boost your traffic by 11%.

Keeping hashtags fresh on Depop listings is crucial for maximizing your chances of success.The limit is five fer product, so why not make the most of it? A good hashtag order would be: #brand, #colour, #type, #material/pattern, #style.

When you’re ready to pack up an item for posting, add a personal thank-you note. This way customers know that their purchase made them special and will inspire others too!

Transparency, honesty and expectations management

Whilst a harmonious photo layout will certainly attract new subscribers, managing the expectations of your customers by providing comprehensive descriptions of the condition of your items will help you gain good reviews and grow your returning customer base.

Is there that invisible stain at the very edge of that sweatshirt? Was that pair of jeans washed so many times that there are a few undesirable threads showing on the inside? Be honest about it. Better to be rewarded for transparency, than to gain a reputation of an unreliable seller.

Being objective about favourite clothes can be difficult, so ask someone’s opinion you trust — to evaluate the current condition of the item you’re about to list.

You can easily create the perfect listing with just a few clicks.
Zipsale makes it easy to post and sell on multiple marketplaces at once, so you don’t have to spend hours doing it all over again!

Be organised and proactive

It all depends on the scale you’re planning to sell at, but there is a great chance you may feel overwhelmed by enquiry messages, shipping duties, and preparing new listings. The solution is there — make use of the tools at your disposal. Zipsale helps you cross-post on numerous marketplaces quickly and easily.

Be proactive! Take the initiative and don’t let things slip. Post regularly, respond quickly — it all adds up; not even mentioning refreshing your items regularly- being prepared pays off for sure.

Choosing a single day to ship your items might be a good time saviour. If shipping is not what’s taking most of your time, perhaps think how you can reduce an inflow of messages. Are there many repetitive questions? Worth reviewing your item descriptions then — how about including a few more details? Make sure to customise your offer settings. If you know that the items are highly desired might be worth switching the ‘open to offers’ option off rather than responding to every single bargaining message!

Be flexible!

Starting your online shop with Depop is your first step to becoming an entrepreneur, and flexibility could be your secret weapon in securing maximum sales.

What’s the key to closing a sale? A fine balance! You’ll need to find that sweet spot between your financial interests and buyer perspective. Be an excellent negotiator, but don’t forget about prioritizing business goals while you’re doing it — after all this is what got us here in the first place right?!

Price negotiations can be delicate, but you should not sell anything below its market value.

Selling a product online should be easy. Think strategically and you can achieve mutually beneficial outcomes for both buyer, as well as seller! For example: offer them discounts on future purchases if they agree to buy this one item at full price; provide flexible return policy so buyers feel more comfortable with the purchase decision — maybe even allowing pickups in certain cases where sellers live nearby and would otherwise incur extra shipping costs?

If you are looking to grow your business further, sell your items on other marketplaces too. With a Zipsale account you only have to list them once to have stock on platforms like eBay, Etsy, and Shopify.

Depop

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