4 tips for selling on online marketplaces

Millions of businesses and start-ups are moving their shops online and listing with online marketplaces, or at least boosting their online presence in order to stay relevant.

Marketplace selling has become a lucrative business for many people, and if done well, can reap big rewards. We’ve outlined a few handy tips to either help you get started, or to help you boost your online business.

Choose your online marketplaces

Marketplaces are a sure-fire way to get sales. Everything is set up for you, including a captive audience looking for the items you are selling. Various marketplaces are set up and designed for various categories of sellers and goods.

It’s important to focus your niche on the right platforms first before taking advantage of the multitude of platforms available. Some of the most popular marketplaces include eBay, Etsy, Shopify, Depop, Vinted, to name a few. Visit our Marketplaces page to learn more about these platforms.

How to take quality photos for online selling

When you present your items online, you want to give off the best impression possible. Your imagery should stand out and catch the attention of your potential customers. There are two very important rules to adhere to when photographing your products – play with light and keep the focus on the product you are photographing.

Bright, natural light is usually best and will enhance your products better. The other important rule is about the focus of the image, or the composition. Make sure your product is the focus of the image, remove distractions form the background and ensure that the item you are focussing on is the ‘star of the show.’

Best marketplace products

Items that sell really well online, are priced right, are unique, are useful in some way or are entertaining and fun, and of course must be popular (in order to sell bigger numbers).

As long as you can find products that fit into these and similar categories, you’ll be onto a winning formula.

How to promote my online business

Many online marketplaces give you the opportunity to promote your listings and / or business. However, depending on your business, you may find it very useful to promote your business through social media platforms like Facebook and Instagram, TikTok, and other platforms which can give your brand and your products a personality and a voice.

There are thousands of tutorials which can help online business owners get there products out there and in front of your customers. Do a little research and find the best and most economical methods for your goals and purpose.

Keep watching our blog page, as we are constantly updating our articles with handy tips, information, and marketplace updates. Visit our ‘How it Works’ page to learn more about how Zipsale can help you reach your sales goals. Best of luck for your online selling!


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