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How Do You Sell Antiques Online

Antiquities are becoming more popular. There's a constant increased interest in antiques due to sustainability concerns. If you're thinking about getting some side income, ask the right question first - how do you sell antiques online? Let's navigate the vast collectibles marketplace and find the buyers who will love your niche. 

Wood furniture in an antique shop
Brown furniture, Swedish items, and Turkish rugs were top picks in 2023

To successfully sell antiques online first find your niche and create an online store. Find the best gems for your customers and price them fairly. Last but not least, market your e-commerce business on social media platforms and promote your brand. 

Is Selling Antiques Worth It? 

Did you know that the total value of Internet antique sales was around $11.8 billion? So, if you're thinking about becoming a reseller on a multi-vendor marketplace platform, it's totally worth it. Just think that the Pinner Qing Dynasty Vase in the auction house in London was sold for more than $80 million in 2010. 

Of course, as a beginner, you won't deal with precious objects like this, at least not at first. You should focus on starting a successful e-commerce business and how to sell on multiple platforms. It demands some learning and development especially nowadays when online reselling apps are taking over.

Antique home decorations
In the UK there are still 1,970 auction houses as of 2024

How Do You Sell Antiques - Find Your Niche and Create an Online Store

Finding high-quality things to purchase is the first step in starting an online e-commerce business. Since collectors are picky and will only buy an antique if they find it beautiful, keeping tabs on market trends is essential for knowing what's hot right now. You may open a successful antiques store with the correct information and do your homework.

Once you find a niche - whether it's vintage clothes or furniture - you'll have to actually open an online shop. Luckily, there are many top-notch marketplaces to sell items on. And what's best is that you can be on more than just one. Use the help of reliable crosslisting software and be in some (or all) of the following online selling platforms

eBay Is One of the Best Known Online Marketplaces 

For more than 20 years, thousands of people have viewed dealers' collections on eBay. You don't need to be a big business owner to take advantage of this powerful platform, though. However, you should be prepared to face stiff competition, though, due to the platform's immense popularity. 

The most valuable items will be the most rare ones. Auctioning off belongings is one way to maximize their resale value. Additionally, eBay deducts a hefty commission - usually 13% or more - from your vintage sales.

A woman using a laptop
eBay has more than one billion active listings

Shopify Provides User-Friendly Experience 

The rising star and often characterized as one of the best online-selling platforms is Shopify. You may find that selling antiques on Shopify is a profitable business decision. Shopify's user-friendly design and functionalities make it simple to create a Shopify store, find products, and begin selling to customers around the world.

Vinted Offers a Wide Range of Features

If you're looking to buy or sell secondhand goods online, Vinted is the place for you. Apparel and accessories are the platform's bread and butter, but these days, Vinted sells everything imaginable, including vintage and second-hand furniture. One promising use is the internet sale of antiquities.

This online marketplace platform offers a fantastic user experience. For example, the ease with which a customer could look for certain goods is one of my favorite features. In contrast to other used-goods sites, this one is really easy to use.

Ruby Lane

There is no listing cost on Ruby Lane as long as you list at least fifteen products per month. Furthermore, the high-quality things sold in this store are well-known. For anyone looking to sell antique, handcrafted, rare, or otherwise exceptional goods, this is the place to go.

Ruby Lane is trying to portray itself as an upscale antiques marketplace, thus it would be great if you could describe the antiques in question in great detail to attract customers. Because of this, the listing procedure becomes more complex. In addition, a service fee of 9.9% is applied to all sales.

Know Where to Find the Antique Gems

To build a sustainable antique business, you need to find quality items to sell. Thrift stores and yard sales are excellent sources of vintage items, especially in spring when people clear out old items. And don't forget the flea markets, as you can also find great catches there. Auctions, both online and in-person, are another valuable resource. However, always set a budget to avoid overspending.

Price the Object Fairly 

Pricing antiques can be tricky. Start by researching the item's history and authenticity. Then assess closely its condition, noting any damages or restorations. If possible, compare similar items sold recently to understand market trends. 

If you're still not sure, you can always consult experts for professional insights. Finally, consider the item's rarity and demand, as these significantly influence its value. This approach ensures a fair and balanced price.

A woman looking at the mirror
Keep in mind that last year the global market for antiques increased by 7%

Market Your Antique E-Commerce Business

Use social media to create engaging content that highlights your vintage items. Not only do you promote your brand, but you'll also become a part of a vast community. Use targeted ads to reach interested buyers. After all, you want the potential customer, not one that it's at your store by mistake, right? 

Try to guest post on relevant websites for visibility and credibility. It will boost search engine rankings. Plus, with the right SEO strategies, you'll gain more visitors and potential buyers. Lastly, when you use software to sell on both eBay and Depop and other platforms, the high-quality images, detailed descriptions, and sponsored listings will stand out.

A laptop on a desk
Use all the power of social media to promote the store

Get the Best Cross Listing Software and Be on Multiple Best Selling Platforms

Getting vintage objects on more than just one marketplace is a great way to sell more and faster. However, being a full-time reseller takes a lot of time. That's why you should get the much-needed help from Zipsale. We offer you a top-notch multichannel listing software and we'll help you crosspost items on the best marketplaces. Sign up with Zipsale and let your e-commerce business thrive. 

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