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How to Start a Business on Shopify - Step-By-Step Success Strategy

If you're pondering over how to start a business on Shopify, you've taken a giant leap toward realizing your dreams! Shopify, an innovative online marketplace platform, simplifies the journey from ideation to the first sale. Before creating a store, explore the right way of setting up a successful business. Our steps would take you to another level of e-commerce so the store can become more than just one the of 4.4 million active stores on the platform.

A phone displaying Shopify
Starting a business on Shopify is much simpler with our instructions

How to Start a Business on Shopify in a Few Key Steps?

Have you decided to take the exciting route of starting an e-commerce business? If the answer is a clear yes, then it's time to learn how to create a successful Shopify store that you can grow and expand. The key lies in preparation. Before beginning the process of selling, it's crucial to organize and take the right steps. Here's a list of what needs to be done:

  • Decide what market you want to focus on,
  • Learn about the competitors as well as the customers,
  • Calculate expenses,
  • Source items and set up a shop,
  • Optimize and create eye-catching listings,
  • Promote the brand on all social media platforms.

Research Whether Your Reselling Idea Is Profitable

Before diving headfirst, the first step to take is researching a reselling business idea and checking whether the sale of such an item is profitable. Seek the top resellers of Shopify, and ask yourself - what makes them great? Take time to analyze market trends and competitors' pricing. Look into possible profit margins for the brand that you want to create. 

A smart tip is to gauge market needs and preferences by creating a survey that would gather answers from potential clients. Explore any trend that might be of interest. A website Google Trends could be instrumental in this search.

Learn About the Requests From the Target Audience

Learn what influences the decision to make a purchase of a certain product. If you want to start selling with Shopify, it's vital to align product features, marketing strategies, and customer services to address the desires of target customers. 

Offer something that resonates with potential buyers and boosts sales. A great path to take is reading customer feedback and reviews of a particular product on numerous sites, from eBay to Amazon and Etsy. Maximizing profitability starts with solving buyer's pain points.

Shopify site displayed on a laptop
Market research can be performed using surveys, focus groups, and interviews

Get to Know the Competitors

Identify the main players in the field on both website e-commerce platforms and smaller reselling apps. Analyze their pricing strategies, marketing efforts, customer service approaches, and product selections. Look closely into their strengths and weaknesses. Look for gaps that the business can fill. 

Study their whole selling strategy, from promoting the items to packaging. Tailor the offerings based on the insights that you gather. One thing that you should look closely at is the pricing of products. Sometimes, the pricing can make or break a deal.

A business-woman using a laptop
Now that you know what the competition is like, you can set yourself apart from it

Calculate the Shopify Expenses

If you plan on selling online to make money, especially through Shopify, carefully calculate your expenses. Take into account the subscription fees. Each subscription level offers different benefits and features tailored to the personal business size and needs. The charges are imposed each month, and there are four different subscription levels - Starter, Basic, Shopify, and Advanced. 

Factor in transaction fees, which are costs associated with processing payments through Shopify's platform. Don't overlook the cost of any apps or add-ons you plan to integrate into the store for enhanced functionality. These calculations would help with deciding what needs to be done to meet the sales goals.

Here's a video that provides more explanation of fees.

Figure Out How to Source the Products

Focus on numerous sourcing options before deciding which one is the right choice. Take into account everything that aligns with the business model, quality expectations, and budget. Here are a few of the best sourcing tips:

  • Find reputable suppliers,
  • Order samples first,
  • Think about dropshipping if you don't want to handle the items yourself,
  • Negotiate terms,
  • Try to establish a relationship with a local supplier.

Devise a Shipping Strategy

How will you ship the product to the buyer? This is one of the crucial stages that need to be considered. In the beginning, it's ideal to handle packaging in your home with supplies that you can obtain. However, as the business grows, it's best to partner with a third-party logistics provider. Make sure that you offer diverse shipping options to meet the customer preferences. Invest in quality packaging and keep brand logo on it.

A woman sitting at a table and packing orders
Leverage Shopify Shipping to reduce carrier expenses

Establish a Brand and Promote Yourself on Numerous Multi-Venodr Marketplace Platforms

We've covered all of the aspects of creating an online store that would bring in profit. However, as the demand expands, the need for promoting the brand becomes present. We recommend defining the brand's visual identity and voice. It's important to stay consistent across multiple channels for immediate recognition. 

What could be beneficial is using a website, social media accounts, and email marketing to engage with the audience. Another great hack is to incorporate SEO strategies to increase the visibility of search engine results.

A woman working on a computer
SEO is a strategy to boost the website's search engine rankings through optimization

Have a Crossposting Tool to Promote Your Listings on the Best Shopping Sites

Do you want to be present on the best online-selling platforms? There's no denying that business expansion is guaranteed when you tap into multiple platforms simultaneously. The way to do this is by investing in a crossposting app such as Zipsale. This is a multichannel listing software that allows you to resell anything on platforms such as Depop, Vinted, Shopify, Facebook Marketplace, and eBay. 

The charm of the cross-listing software is that you can save time but do more. The selling software automatically changes details about listings and even protects you from overselling with its Auto-delisting feature. See how a seller can benefit from this software for selling online by registering today.

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