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What Are the Top-Selling Products on Etsy?

Did you know that there are 95.5 million active buyers on Etsy? It's a popular online marketplace platform that offers a wide variety of items. If you're thinking of opening an account and selling here, you should learn about the top-selling products on Etsy. Which items have the best chances of being sold quickly? Take a look at best-seller categories, and decide which one could be a good fit for your Etsy store. 

A phone with an Etsy logo on the screen
What sells best on Etsy? Find out and start selling – take advantage of a high demand

Handmade Items Are Top-Selling Products on Etsy 

How to find top-selling products on Etsy? It's simple – all you need to do is find handmade items on this marketplace. When we talk about Etsy, the first word that comes to mind is handmade. Etsy is known for its huge selection of unique, interesting items. If you have an artistic streak, you should definitely try your luck and start making money on Etsy

Handmade Jewellery Is Etsy's Signature Product 

Many sellers on the platform offer hand-crafted pieces of jewellery. You can find essentially anything here – from necklaces and earrings to bracelets, rings, and even anklets. Any type of jewellery is among the best-selling items on Etsy

What buyers love about Etsy's jewellery is that the prices are reasonable, but that doesn't affect the quality of the items. If you decide to start selling on Etsy, you have to keep that in mind. Succeeding in an e-commerce business like this means paying attention to quality. 

Other Handmade Gems That Sell Great

There's no reason to limit your profit by focusing on just one type of handmade item. Sure, jewellery is great, but you can also consider listing handmade soap, candles, or some kind of art. There's no limit to what you can achieve on this marketplace – its buyers truly enjoy unique items, and these things sell fairly quickly. 

We can't overlook unique clothing as well. Clothes don't necessarily have to be completely handmade for Etsy buyers to consider them fabulous. Many sellers offer modified clothing – small changes can easily make an item one-of-a-kind. Plus, knitted pieces are always in demand on Etsy. Here's one little tip for you – if you become a reseller on Etsy and you offer two or more different types of handmade products, consider having more than one Etsy shop.

A woman working on a sewing machine
Handmade clothes are very popular on Etsy

Vintage Clothing Is Also in Demand

Reselling clothes on online selling platforms is always a lucrative business, and Etsy is no exception to this rule. You can sell on Etsy successfully if you know what kinds of garments to list. Our suggestion, besides unique clothing, would be to offer vintage items in your online shop. Buyers on the platform enjoy diverse listings – anything from the 70s to the early 2000s can be a vintage hit here. Keep in mind that the vintage clothing you list doesn't necessarily have to be designer. You will be able to find buyers even for no-label pieces. 

What Other Vintage Items Do Etsy Buyers Love?

Vintage doesn't mean just clothes – Etsy offers you a chance to connect with a large community that is looking for anything vintage. The opportunities are endless. Here are the top-selling categories of vintage items besides clothes:

  • Furniture (especially one made of high-quality wood),
  • Home decor and art, 
  • Dishes and glassware, 
  • Barware like cocktail shakers and decanters,  
  • Books, magazines, and comic books,
  • Board games and puzzles. 

Digital Products Are Very Popular on Etsy

This category might not be among the things you think of when you think of Etsy, but selling digital products is quite a good idea for aspiring sellers. If you're starting an online business with no money, this is your best bet. Why? Simply because digital products don't have production expenses. 

You don't have to bother with shipping issues or even take care of a physical inventory. All you need to do is pick the type of digital product you want to create. Great options include printable templates, planners, invitations, and wall art. 

A woman sitting at the table and typing on a laptop
Digital products are easy to make and sell quickly

Crafts & Supplies Can Be Considered a Top-Selling Category

If you're a seller who offers crafts and supplies on Etsy, you have two main target audiences on this platform. First, you can sell to artistic buyers or those who enjoy DIY hobbies. Second, don't overlook a large community of other sellers. Yes, you can sell to sellers who create handmade art and jewellery. This is what makes crafts and supplies a top-selling category. Consider adding crafting tools and DIY kits to your Etsy shop, as well as the following supplies:

  • Stickers, 
  • Beads, 
  • Gems, 
  • Stones, 
  • Charms, 
  • Fabric, 
  • Yarn, 
  • Embroidery kits, 
  • Sewing patterns, 
  • Scrapbooking supplies, 
  • Candle-making supplies, 
  • Soap-making supplies. 

If Something Doesn't Sell Well on Etsy, Crosslist It on Other Marketplaces 

Etsy will help you reach many potential customers, but even the best multi-vendor marketplace platform can't guarantee that your listings will be sold. If you're struggling with the number of sales, one efficient way to boost your chances is to crosslist on other platforms with the help of a crossposting tool. 

With Zipsale, our top-quality multichannel listing software, you will ensure your reselling journey goes smoothly. Sign up today and see for yourself how easy it can be to manage multiple inventories on several marketplaces when you have good software for selling online by your side. 

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