Did you know that over 1.1 billion people use Facebook Marketplace each month to buy and sell items? If you're looking to expand your reach, learning how to offer shipping on Facebook Marketplace is a game-changer. With exceptional shipment, you can tap into a nationwide audience, boosting sales and customer satisfaction. Here's how to do it effortlessly.

How to Offer Shipping on Facebook Marketplace - Understand the Basics

Facebook Marketplace has become a significant player in the e-commerce landscape, connecting millions of buyers and resellers worldwide. So, if you're planning on becoming a reseller yourself on this online marketplace platform, be sure to know how the shipping works. 

Even if you're familiar with using multichannel listing software and are already reselling on Etsy or other popular marketplaces like Depop, the process will not be exactly the same. For starters, keep in mind that this reselling platform doesn't handle the shipment in some regions, like the UK. Luckily, resellers can easily arrange it themselves using trusted courier services.

Setting up Shipping for Your Listings on One of the Best Online Selling Platforms

You've found where to sell used clothes or other stuff you love. Now is the time to take it to the next level by offering trustworthy shipments. Why limit yourself to local buyers when you can reach people miles away? Setting up shipping for your listings may sound like a chore, but it can help you achieve greater success in e-commerce with just a few simple steps. Here's how to sell on Facebook Marketplace right: 

• Create a listing - Begin by clicking on the "Marketplace" icon and selecting "Create New Listing." Enter the details of the item you're selling, including photos, title, description, and price.
• Enable shipping - In the delivery method section, select the option to offer shipping. If this option isn't available, it may be due to regional restrictions or account eligibility.
• Set shipping rates - Determine who will cover the shipment cost - you or the buyer. Clearly specify the fee in your listing to avoid any confusion.
• Choose a courier service - Since this platform doesn't provide shipping services directly, especially in regions like the UK, you'll need to arrange shipment through a third-party courier.

Use the Best Practices for Shipping on Facebook MarketplaceSending the goods to your buyers doesn't just end with dropping a package off at the post office. Customers crave reliability, and your approach to shipping can turn a casual shopper into a loyal customer. Here's what you should do:

• Descriptions - Provide clear and detailed descriptions of your items to set accurate buyer expectations and reduce the possibility of returns.
• Secure packaging - Ensure items are packaged securely to prevent damage during transit. Use appropriate materials and consider adding insurance for valuable items.
• Prompt shipment - Ship items promptly after receiving payment to maintain a positive seller rating. Buyers appreciate quick dispatch times, which can lead to positive reviews and repeat business.
• Provide tracking information - Share tracking details with buyers once the item has been shipped. This transparency builds trust and allows buyers to monitor their purchases.

How to Offer Free Shipping on Facebook Marketplace

Being able to ship an item for free is a fantastic way to attract buyers and stand out in a crowded marketplace. Many shoppers actively look for deals with free shipment, and by offering this perk, you can make your listings more appealing. Here's how to do it on this multi-vendor marketplace platform:

Include the Costs of Shipment in the Price

One of the simplest ways to offer free shipment is to incorporate that cost into the price of your item. For example, if you're selling an item for £20 and shipping will cost £5, list the item at £25. This approach keeps things transparent for the buyer while giving them the satisfaction of "free" delivery.

Leverage Facebook's Free Shipping Promotions

In some cases, Facebook Marketplace offers promotional discounts or incentives for resellers to provide free shipping. Check your dashboard regularly to see if you're eligible for such programs. This can help offset costs and allow you to offer free shipment with little to no expense on your end.

Offer Free Shipping for Bundled Purchases

Encourage buyers to purchase multiple items with notice of free shipment on orders above a certain value. For instance, "We ship for free when you spend £50 or more!" This will help you to optimize the costs by sending multiple items in one package.

Clearly Advertise Free Shipment 

Make sure buyers know you can ship the goods they ordered for free. Include it prominently in your listing title or description. Use phrases like "FREE SHIPPING INCLUDED" to grab attention and increase the likelihood of sales. This will also help you differentiate from the scammers. If you want to learn more about potential scams, watch the video below.

Understanding Fees and Performance Metrics

Be aware of the associated fees. As of 2024, Facebook charges a selling fee of 10% of the sale price, with a minimum fee of $0.64 per listing. Additionally, maintaining good shipment performance is crucial. Facebook monitors metrics such as cancellation rates and missed handling rates. A cancellation rate below 10% is recommended to avoid penalties, including temporary loss of shipping privileges.

It may seem like a bit too much, especially when already using software to sell on both eBay and Depop. However, getting into all the details will only help your resale business. So, gear up with patience and use all the help from trustworthy cross-listing software.

Make the Entire Reselling Process Easier With the Best Crossposting App

Offering prompt and secure shipment on Facebook Marketplace is a good way to expand your sales and reach a larger audience. So, make sure to follow these steps and use the right tools. That way, you can make the entire process much easier and grow your business. 

However, reselling on multiple platforms can be quite a hassle. Sign up with Zipsale, the ultimate cross-posting software that helps you manage and scale your listings across different platforms effortlessly. Make selling smarter and faster.